Automate your B2B marketing. Now !

This Blog was posted in Inbound Marketing, Marketing Automation, B2B Marketing, Digital Marketing on 06 Jul 2015 Samit Arora
Samit is a digital marketing enthusiast and Co-Founder of SalesPanda. www.linkedin.com/in/samitarora
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Summary: Lead nurturing refers to improving the middle of your sales funnel so that potential buyers become actual buyers. This is a very complex process and in the absence of any marketing automation may take a minimum of 7 months- to at least a year of sales cycle. In fact you need to fire on all cylinders at once - customize email campaigns provide dynamic content progress cold leads to the next level so that they are not snapped by your competitors. You also need to categorize all your different leads based on statistics or data and set priorities.

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