Summary: A google study states that prospective buyers today do not contact the vendors until 57% of buying cycle is already complete - they instead research online on search and social channels to shortlist their choices. This shows that having a weak online presence could mean that you're effectively out of the race before it even started. As more customers find themselves online each day, even your channel partners need to influence their customers online and build a pipeline digitally.

Similar Content

How Google Adwords Works
How Google Adwords Works 
Blog 

Get more information about pay-per-click (PPC) advertising and how Google AdWords helps to increase website sales and genuine traffic....

Tips-to-Increase-Organic-Traffic
Tips-to-Increase-Organic-Traffic 
Blog 

How to boost organic traffic to your website. Here are some effective tips to increase & get organic traffic to your site....

Automate your B2B marketing. Now !
Automate your B2B marketing. Now ! 
Blog 

Lead nurturing refers to improving the middle of your sales funnel so that potential buyers become actual buyers. This is a very complex process and in the absence of any marketing automation may take a minimum of 7 months- to at least a year of sales cycle. ...