The growing trend of people from urban and rural India going online is evident in the rising number of internet users. More people have started using online channels to research, purchase, and provide feedback for available products or services....

Apart from direct marketing, your agents and OTAs represent your brand and drive end user communication as they are connected online to their prospects and customers via email and social media. But are you able to fully leverage the digital reach of your tr...

A lead is a person from your target audience who has in some way shown interest in your business’s products or services. In simpler words, it is a person who is more likely to convert with some amount of pursuing and nurturing....