When it comes to the insurance industry, independent agents are still the primary channel for making sales. But with the changing consumer behavior, this channel marketing strategy has changed in many ways. Insurers are now focusing on creating a customer-cent...

Competing in the Digital Age is a benchmarking study for the Insurance & Financial Services industry. The survey was held across 100+ market leading organizations in the sector, with 70% of the participants being CXOs and the remaining 30% from Senior Manageme...

While marketing automation has been around in the industry for a few years, most modern marketers are still focused on automating only one aspect of their content marketing solutions to beat digital competition - emails. Every other marketing automation tool a...