The digital transformation is taking over almost every industry comprising insurance to fulfill the ever-growing demand and service expectations of the customer today. According to a study by McKinsey & Company, businesses that transform digitally hold to achi...

Apart from direct marketing, your agents and OTAs represent your brand and drive end user communication as they are connected online to their prospects and customers via email and social media. But are you able to fully leverage the digital reach of your tr...

When it comes to the insurance industry, independent agents are still the primary channel for making sales. But with the changing consumer behavior, this channel marketing strategy has changed in many ways. Insurers are now focusing on creating a customer-cent...