When it comes to the insurance industry, independent agents are still the primary channel for making sales. But with the changing consumer behavior, this channel marketing strategy has changed in many ways. Insurers are now focusing on creating a customer-centric experience while enabling their advisors with the right strategies and tools to execute them. In this article, weâ€™re sharing how the new-age insurance advisor differs from the traditional sales agents. And how the difference impacts the growth of insurers.
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